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Typically Sales Directors, CEO’s, Entrepreneurs, Business Owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline. Despite being really good at what they do, they just don’t have enough leads coming into their business and really need more clients. Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn® to their busy schedule. Most people know they need to be on LinkedIn® but are frustrated because they don’t have the knowledge to make it work and they just can’t seem to get the new business they know they should be getting.
Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market. According to LinkedIn®, social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don’t use LinkedIn®.
You will really like this book and benefit hugely from it if:
– You have no profile at all on LinkedIn® and are starting from scratch
– You have a profile on LinkedIn® but can’t remember the last time you looked at it!
– You are using LinkedIn® already but currently, do not get any business from it
– You have limited time to spend on LinkedIn® and need to know what to do day to day
– You are ready to take your online reputation and your business to the next level
– You want to position yourself as the ‘go-to’ expert in your field
– You know your target market is on LinkedIn® but you have no clue how to gain access to them
– You have employees that you could replicate this advice to
– You have heard of ‘Social Selling’ but don’t really know what it is
– You want to know how to turn LinkedIn® into real leads and sales opportunities
– You work in an organisation that has invested in LinkedIn® Sales Navigator for your sales team
The book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn® profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn®, content marketing on Linkedin® including 12 types of LinkedIn® posts, positioning yourself as a ‘go-to’ expert; LinkedIn® company pages and how to build your company brand, LinkedIn® groups; LinkedIn® Premium vs. Sales Navigator; social selling habits, your system for LinkedIn® success, plus additional LinkedIn® learning resources and tools.
Linkedin® is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin®. Having spent more than 25,000 hours mastering LinkedIn® as a recruiter, sales professional and now a business owner, this book is everything I know about social selling and LinkedIn® packed into an easy to read, practical book. Learn, master and implement these 8 strategies and you will catapult your LinkedIn® results, smash your sales quota, build your personal brand and achieve everything you want in your business.